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Associate intelligent TV appears on the market formally last week, cause consumer to surround view effect, traditional TV company is right also the person cross bound agitate bureau of this heavyweight maintains high vigilance. Although associate,group president Yang Yuanqing expresses very tall hope to intelligent TV, oath " the hope can acquire share of as similar as PC domain leader sex market in intelligent TV domain " , but the market is not to this hopeful.
The personage inside course of study points out, associate intelligent TV price is high, channel instability, sale of estate of devoid home appliance popularizes experience, also do not have upriver core component own productivity, this 4 big soft costal region let associate intelligent TV whether adapting trade situation was hit greatly interrogation. Dirt of pace of Liu of expert of home appliance industry expresses, if associate,the TV of the brand such as letter of intelligent TV and TCL, sea does not have substaintial sex distinction, so, want to divide a cup of a thick soup in the color television market of intense competition, it is quite difficult.
Test of 4 big soft costal region associates
In Guangzhou the Milky way Lu Suning electric equipment sells a reporter discovery, associate before intelligent TV sells shop, from time to time consumer is surrounded watch and seek advice. "Hear associate in sell intelligence TV, saw in kind now, louis vuitton 2012compare really fresh. " an old surname consumer tells a reporter. Nevertheless, to associating the price of TV of 42 inches of intelligence is as high as 6000 multivariate, this consumer expresses or accept hard, "The price of TV of liquid crystal of 42 inches of LED is in the tradition 3000 multivariate, this intelligence TV sells 6000 multivariate, tower above one times. Tower above one times..
Associate Liu Jun of senior vice president, mobile interconnection and president of group of digital family business tells the group south reporter, in channel respect, associate TV can be in beauty of Su Ning, country to wait to sell greatly above all, clean out treasure, Beijing east, Su Ning is bought easily wait for a website, and in large shopping center associate these 3 kinds of channel sell 3C store. It is reported, because still be in phase of place goods on trial sale, associate at present intelligent TV is in only a few cities extend line of just a little goods, reach villages and towns to 34 lines city without development. Ao Wei seeks advice from Wen Jianping of standing vise general manager to express, associate original brand shop, cent sells business, do not suit to sell TV certainly, electronic business affairs still also is not the main sale channel of TV. How to borrow force TV to sell professional channel, promote associate the TV that brand shop, cent sells business sells capacity, also be to associate the one big challenge that face.
Look in Yang Yuanqing, intelligent TV is large size PC, associate of intelligent TV selling a site is " intelligence " . Nevertheless, want to let average consumer accept this one concept, be by no means the result of a very short time. Statistical data shows, in those users that had bought intelligent TV, only the person of 10% is using online function, great majority consumer still treats intelligent TV as common TV is being used. This also explains, of intelligent TV market breed, still need very long period of time.
In addition, opposite at PC, associate on home appliance production link not to have too much advantage but character. A few great color television produce domestic international business, have oneself mature product line, partial enterprise still has core component own productivity (like SamSung) , and associate to still look for others generation to be versed in at present, the respect is commanded in cost, want enterprise of more traditional than those color television to want to lose apparently.
Consumer experience is most crucial
Because be faced with 4 big soft costal region, the personage inside many course of study is not valued associate the foreground of intelligent TV. Columnist Liang Zhenpeng expresses, in domain of computer of PC, flat, smartphone not with high-end brand pose as associate, high-end price course takes after entering completely new color television job, this makes associate the sale venture of intelligent TV soars. Liu Buchen is fatidical also: "Perhaps the apple enters intelligent TV domain to be able to change structure of industry of global color television, but associate won't. But associate won't..
But look in Yang Yuanqing, replace traditional mobile phone like the smartphone same, intelligent TV replaces traditional TV is hasten of general trends place. And associate in intelligent TV domain, also have oneself core competition ability.louis vuitton outlet
Most be valued by Yang Yuanqing, it is to associate the consumer experience of intelligent TV. "TV of the intelligence before this is used do not rise, the likelihood has the reason of two respects: One is content is not abounded, can look without what, can play, use of course do not rise. The 2nd is not operation inconvenience, handy, content also is used not Shu Xin. Our intelligent TV just is to solve the problem of these two respects. Our intelligent TV just is to solve the problem of these two respects..
"Intelligent TV also is same, just do not accept the TV of broadcast type, however the means of VOD of video order programme. Still have the application that implements game, education through using a store. So our time is next is here face, couplet wants to center the business that do, it is equipment has made a hardware, had made client experience, make 9 key application come, develop business to provide an open platform to tripartite. This is why we follow 100 look article of a company, Shanghai the reason that the content provider such as wide, sina cooperates. These respects are the advantage that associate. " Yang Yuanqing emphasizes.
On the other hand, regard the whole world as manufacturer of the 2nd big PC, associate in the government that supplies chain and whole world to purchase the advantage of the respect, to its intelligent TV business also can provide huge support. Liu Jun tells a reporter, "Associate can use purchase an advantage greatly, will optimize the cost that purchase. Supplying chain management to go up, traditional TV industry can be unit computation inventory with the month, but computer industry is it is to use a day to calculate even of inventory. Associate hope utmost ground reduces inventory, increase have enough to meet need, make the cost that nods a newest technology to use lowest for a short while brings a client, this is to associate advantage of a of business of operation intelligence TV long-term competition. This is to associate advantage of a of business of operation intelligence TV long-term competition..